Archi's New Years Campaign - Let's give the most precious gift of all
This year Archi celebrates its 15th birthday. During these years, the company has managed to unite up to 20 000 people into one big Archi family. The campaign is an illustration of the company's values - Family and Care for Archi Family Members.
The video depicts the New Year's preparations happening in two different families. The first house shows traditional New Year excitement, the other family includes only an elderly man celebrating New Year alone. New Year is a holiday when family warmth is most needed. Therefore, as part of the campaign, Archi calls on all of us to "Give a gift that is valuable for everyone".
The main message of the video is "One Big Family" which is a part of the company's daily life. As an annual tradition, a Christmas tree was lit in front of the Philharmonic Hall to get Archi family members into a festive mood.