Archi presented a new, interesting and fun video to the audience, which will once again convince you that Archi is one big family. The events in the story revolve around little Archer Likuna. Archi worked on the campaign together with creative director Rezo Shelia, director Nikusha Mossanelidze (Kukusha) and FIRE production. If you love funny and emotional stories, this video is a must watch.
Tell us about the idea for the ring, what inspired you to create it?
Elene Baratashvili "Archi": Archi is one big family, these are not just words. This is the main point of our new ring. The video clip shows the story that revolves around little Likuna. Likuna has a celebration and urgently needs a uniform for the role. The entire neighborhood unites to solve this challenge and the result is visible, Likuna's speech ends up being "fantastic". As we have seen, our proud champions from Arkhangelsk participate in the ring: Lasha Talakhadze and Levan Saginashvili (Halki). They are Archers and we would like to thank them very much for being part of the ring… for being very proud and active members of the big Arch family.
At this stage, the big family of Arch unites more than 30,000 Arks. The main goal of our company is to create quality and comfortable residential houses for residents and to take care of adding more positivity to our residents and their daily lives. Neighbors are a very important part of our daily life. They are the people who live next to us and in many cases after immediate family members, we share happy moments with them and can turn to them for help with everyday challenges. That's why we try to help our Archers in establishing friendly, family relations in every possible way. We sincerely believe that we can meet almost any challenge together amicably. This is exactly what is shown in the new video.
Tell us about working on the video. What was the main goal?
Revaz Shelia, creative director: In the reel, we had to show that people in Arch's big family have special relationships, emotional connection and shared memories. Also, how important good relations between neighbors are and how much impact this can have on people's daily lives.
Working on the video was interesting because the topic itself is interesting and it was a challenge to convey a great story and emotions with a short video.
We wanted people to be in a good mood while watching the reel and to see that the Achers, with their united forces and special relationships, can overcome challenges and turn a small story into a big fun one. Feedback from the video showed us that we achieved our goal, we were able to evoke warm and positive emotions in the audience.
How do you create a big Arch family?
Levan Titberidze "Archi": every person who buys an apartment in Archi becomes an Acher. We do not end our relationship with them by buying an apartment, on the contrary, we have constant communication with our tenants after buying an apartment. Our goal is to establish friendly, warm, open-hearted and family relations in the "Big Family of Arch". That is why, for years now, the people of Archi celebrate all the holidays together, we hold various events in our complexes, where a lot of Archers gather and spend a very good time together. In addition, we have larger events. We held a Sukhishvili concert at the Philharmonic especially for the people of Arkhangelsk; Dato Gomarteli and Shvidkatsa's evening in Mtskheta; Also, a celebratory event in Underville featuring Lela Tsurtsumia and the band. At such events, we try to provide our guests with a pleasant environment, team games, activities, etc. Of course, we will offer them concerts of their favorite musicians. The goal is the same - the people of Arkell get to know each other even better, get closer and create unforgettable memories together.
Archi held a large-scale concert in the Sports Palace in the New Year. Tell us about this event.
Elene Baratashvili "Archi": We had a truly unforgettable evening. We held "Gypsies for Archelis" this year in January. We wanted to bring such a musician, at whose concert our residents would have a great time. That's why we chose everyone's favorite Gypsy King. The concert was completely sold out, more than 7,000 fans gathered in the Sports Palace and we spent an unforgettable time together listening to the songs of the legendary Gypsy King.
We would like to say a big thank you to each Archel for choosing Arch and expressing their trust. Caring for the Archels is the main priority of our company. We have many interesting and fun activities and events planned for the members of our extended family in the future.