Admit it: waking up to your morning alarm is the worst. What if your wake-up call wasn't an awful buzzing noise, but the waves smashing along the sea shore? Imagine for a moment, just stumbling to the window, pushing it open, and letting the sea breeze do its thing, waking you up better than coffee. Okay, maybe not better than coffee, but certainly making you feel more like a functioning human in the morning than a zombie before getting around to making your first cup.
Now let’s up the ante: what if that dream wasn’t just a nice fantasy, but a high-performing asset funding itself, or, even better, working as an additional stream of income with secure financial return?
This is the big benefit of investing in Batumi these days. That fantasy is very real; the investment case is concrete, data-driven, and compelling. We’re here to break down the main reasons why acquiring a Batumi apartment with a sea view is a great strategic financial move to make. And how that theoretically great opportunity can become tangible and secure if you partner with a time-tested developer that has a history of turning prime locations into premium, high-value realities.
Why Batumi Became the Biggest Investor's Goldmine in Caucasus
The foundation of any great real estate investment is the strength of its location. Batumi is the textbook example. A city that transformed from a seasonal resort into a globally recognized, year-round destination thanks to a combination of strategic approach and natural charm. Now it’s on the list of most attractive real estate markets in Europe, and that position is no mistake. Batumi attracts real estate investors because it has tangible growth engines that create direct and sustained benefits for property owners.
Still, we must mention: tourism does remain the city’s biggest income generator. That said, while the tourist traffic is lopsided and the largest influx comes upon summer months, the rest of the seasons, particularly spring and fall, have seen significant increase.
In 2023, the country of Georgia welcomed over 7 million international travelers. It was a staggering 30.3% increase over the previous year. While Tbilisi was at the heart of that boom, Batumi was right behind it, attracting over 2.2 million visitors—it was an expansion of roughly 40% in a single year, higher than the country-wide average. And it does keep growing from year to year, putting constant pressure on the local accommodation market, but, at the same time, creating an incredibly favorable environment for those who own apartments in Batumi. This explosive growth has led many to believe the coastal market holds just as much promise as investing in Tbilisi real estate.
If the numbers weren’t a good enough illustration, the World Travel Awards recently named Batumi as both “Europe’s Leading All-Season Destination 2024” and "World's Leading All-Season Destination 2024." Just so you fully understand the scope, this small city on the Black Sea coast placed ahead of established tourist hotspots like Aspen and Geneva. To look at it from the investor’s perspective: this award is a critical piece of intelligence. The city has put tons of effort into transforming from a seasonal attraction to a year-round travel hub. These awards prove the strategy’s working. With the tourists flocking to Batumi all-season-round, the real estate investors can expect to further de-risk their investments, as more rental income opportunities pop up across the calendar, with fewer off-season slumps typical of the seaside.
And yes, the developers—local and international—have noticed the momentum, boosting it with massive infrastructure investments. Huge projects like the Batumi Bypass Road are set to dramatically reduce city congestion, while ambitious urban expansions elevate the city’s profile. This wave of progress signals long-term confidence and growth. It’s precisely this environment that attracted Archi, a leading real estate development company in Georgia to strategically acquire land in the most promising zones and start developing in partnership with well-recognized international brands—like the Archi Ramada Encore project in partnership with Wyndham—ensuring its projects are built on a foundation of maximum future value.
Let’s Talk ROI: What to Expect From Market Averages to Premium Profitability
While the broader Batumi market is thriving, a savvy investor knows that growth doesn’t lift all boats equally. A clear split is happening in the market, creating two distinct tiers where new, high-quality developments are dramatically outperforming older housing stock. Want to maximize your ROI? You need to be in the top tier.
The baseline numbers are strong. Across the board, all Batumi real estate shows healthy returns, with the city-wide average gross rental yield standing at 7.28% in early 2025. To see the real gap between various properties, you need to dig a little deeper into the data. For example, from 2024 to 2025, the average price for new-build apartments climbed by around 12%, while the price on older housing projects actually declined by 1%. Yes, you can still earn if investing in older stock, but the data is quite clear: the real upside is overwhelmingly concentrated in the new, premium segment. Older buildings will always carry the risk of stagnant value vs. high maintenance costs—and it will eat into your returns.
In stark contrast, new, premium-class apartments in Batumi for investing in prime seafront locations command higher rental prices, attract more desirable long-term tenants, and appreciate in value at a much faster rate. This is the precise segment where Archi excels. By focusing on A-list locations and quality, an apartment in Archi Ramada by Wydham is basically lab-engineered to outperform the market.
In fact, a deep dive into the Batumi real estate market shows that this premium segment is where savvy investors are concentrating their capital for maximum returns. Company data confirms this, revealing an average ROI of up to 12%, driven by a potent combination of capital appreciation and a rental yield of 10.4%.
If you’re looking for a Batumi apartment with sea view for sale, but want to get it onto the rental market ASAP, without having to do much extra work, then investing in Archi will make it really easy for you. Every apartment is delivered in a "premium green frame" condition, which includes installed heating systems and plastered walls, slashing the time and money you need for final renovations. For premium projects, you can even opt for a fully furnished, turnkey apartment built to international hotel standards.
How to Build an Asset That Protects Your Wealth out of Your Batumi Investment
A good investment generates returns; a great investment secures your capital. When it comes to real estate, how durable the asset is often is determined by how durable the construction is. Bad construction will show in time, and instead of appreciating and securing you a long-term passive income, may come with depreciation and costly repairs even in a city as hot as Batumi is right now. It’s why most experts (at least the ones worth their salt) advise running a background check on a development company, before investing into their project—no matter how shiny the candy wrap, a rotten inside will show one day. If you want a secure long-term asset, you need to invest into a high-performance, cost-efficient project from a developer that can prove its merits.
Archi, for example, is entirely transparent about the construction materials of its apartment buildings. The company exclusively uses energy-efficient building blocks from the leading German brand YTONG that’s been recognized as a "Brand of the Century" in its home country. YTONG blocks provide six times more thermal insulation than conventional concrete, which can cut your spending on heating and cooling by an estimated 40%. And, they have superior fire resistance and high degree of seismic safety, to boot. That’s a direct and permanent reduction in your property's operating costs, boosting the owner’s (i.e. yours, hopefully) net income year after year.
FAQ: Answering Your Key Questions
As a non-resident, what are my property rights and potential benefits in Georgia?
Georgia has pretty lax rules about buying private real estate property: foreigners can enjoy all the same benefits as locals—there’s no extra bureaucratic hoops to jump through. You go to the developer, you sign the necessary paper, you pay as they’ve instructed, and get full, outright ownership of your apartment. Then you can sell, lease, or pass it on as you see fit. The registration process is famously fast (especially compared to the standard abundance of bureaucratic red tape common in Europe) and transparent. It typically takes up to four days.
Also, this might be interesting for you: an investment of $100,000+ USD in real estate makes a non-resident eligible to apply for a one-year temporary residence permit, which you can renew annually. An investment of $300,000 USD or more can qualify you for a permanent residency permit. For many foreigners buying property in Georgia, it’s one of the strongest incentives to invest.
What do I need to know about property taxes in Georgia?
Georgia’s tax system is widely appreciated for its simplicity and low rates. As a real estate investor, you only really need to think about two main taxes:
- Annual Property Tax: This tax is set at a maximum of 1% of the property's market value. On a $100,000 apartment, this typically amounts to just a few hundred dollars per year.
- Tax on Rental Income: Once you register your rental activity with the Revenue Service, you pay a flat tax—5% on your gross rental income.
What do 'black frame,' 'white frame' and 'green frame' mean? How do I choose which one to buy?
The terms describe what condition the Georgian developer will hand over your new apartment once the construction is finished.
- Black Frame: The most basic state. You get the main structure, outer walls, a raw concrete floor, a front door, and windows. You will be responsible for all interior work, including: plastering, flooring, wiring, plumbing, interior design, etc.
- White Frame: The most common option in the Georgian real estate market. It includes interior partition walls, plastered walls ready for paint, a screeded floor ready for tile or laminate, and basic electrical and plumbing lines. It’s a "blank canvas" ready for you to paint over however you like.
- Green Frame: A premium, advanced state. It includes everything from a white frame, plus communications, electricity, water systems, and the complete central heating system, including pipes and radiators. Archi delivers all its apartments in a high-standard Green Frame condition, handling the most complex technical work for you. For an investor, it’s the most efficient and hassle-free path to getting your property rent-ready.
What are the typical payment plans and conditions?
While you can get a mortgage from a Georgian bank, non-residents often face requirements for a 20-40% down payment and more extensive paperwork. The average interest on a mortgage is high in Georgia, ranging from 12% to 16% in various banks.
Luckily, many developers allow buyers to participate in a so-called “internal installment program”—i.e., you pay the developer directly, without the bank’s involvement. On the upside, this approach allows paying off the property without additional fees, but such programs also tend to be shorter than a traditional bank mortgage, often lasting just 5 to 8 years.
The down payment demands also vary. Typically the earlier you invest in the project the lower the down payment and longer the “internal installment” payment period, with the first increasing and the second decreasing once the completion date approaches.
If you’re interested in the Archi Ramada Batumi by Wyndham project, specifically, get in touch with the company representative to learn about the specific terms, and if you can be accommodated otherwise.
Is it safe to buy an apartment that is still under construction (off-plan)?
It has its upsides and downsides, but yes, generally, buying an apartment under construction is safe—as long as you’re buying into the project from a developer with a clean history and a successful portfolio.
On the upside: buying off-plan can go a great length in helping you secure a more affordable price. On the downside: investing with a company that has no proven history is a highly risky affair. At best, you can expect for the completion date to get postponed (maybe even a few times), at worst, you may be looking at a project that won’t be completed for years to come or won’t be completed at all.
Archi, for example, doesn’t have such problems. The company can provide proof of 18 years of success with over 50 successfully completed projects. Want to know about the financial state? Archi is transparent here, as well—the company's finances are audited by Deloitte, one of the "Big Four" global accounting firms, ensuring the high level of legitimate third-party scrutiny.