The sense of smell is closely linked to our memory, bringing back stories buried deep within our subconscious. The scent plays a great role in a customer’s decision-making and that is why scent is so important in marketing. Scent or Aroma Marketing is the practice of using a pleasant aroma to enhance a company’s brand image, improve customer experience, and increase sales. Aroma Marketing allows companies to connect with their customers on an emotional level and influence their memories. Studies have shown that people can remember a scent with 65% accuracy after one year. Coming across one of the company’s signature scent can remind you of that company and its product. Smells can influence customers as well as employees, enhancing productivity and concentration.
Archi’s office in the Philharmonic Hall is following Aroma Marketing principles to establish a pleasant and calm atmosphere. Have a look at Archi’s signature scents:
Citrus fruits such as orange and lemon are refreshing. Their fragrances last longer than aromas coming from other types of citrus. Lemon aroma benefits the workplace, elevating employees’ mood and energy. Besides, it speeds up the decision-making process, boosting productivity and motivation in the workplace.
Rosemary and mint aromas bring back your childhood memory when the elder member of the family used to cook at home. Both are medicinal plants often used by developing companies to make customers, as well as employees, feel at home. The delicate fragrance of rosemary and mint improves information processing and fights tiredness and headaches.
Vanilla is one of the essential elements of Aroma Marketing. The fragrance of vanilla brings back the best and warmest memories, creating a cozy atmosphere. A soft cake and a delicious ice-cream are first things coming into our mind when taking a sniff of vanilla. Closely linked to our childhood memories, vanilla aroma provides a welcoming and exclusive area in an office.
Green tea has a sweet fragrance, having a therapeutic effect. Green tea aroma helps you relax as well as improve your concentration and performance at work.
Jasmine aroma is linked to pleasant and happy memories. It strengthens employees’ confidence and an optimistic attitude. Besides, the fragrance of jasmine can produce euphoria and make you relax and de-stress.